exhibit design
Exhibition design is different than most interior or architectural projects in that the spaces must be able to be constructed and deconstructed within a day or two. With exhibit design, because its sole purpose is to be eye catching, it can stretch the imagination. Using quick build structures, eye catching graphics, digital and lighting elements, a small 10'x20' space can become an extension of a brand with meaningful, targeted exposure.
Hawker Beechcraft NBAA
Business aircraft manufacturer HawkerBeechcraft wanted to create two separate brands; Hawker being the aircraft for the professional business man while Beechcraft would cater to the adventurous business man. They wanted to debut their two distinct brands at the annual NBAA tradeshow under the same tent.